In a digital-first world, traditional flyers still have their place—but only if they evolve with the times. For local businesses across Palm Beach County, the smartest flyers aren’t just visually appealing—they're interactive, trackable, and deeply connected to your digital marketing efforts.

At Minuteman Press of Boca Raton, we help you turn every flyer into more than just a handout. Here’s how to modernize your print materials for maximum impact:

Problem: Your Flyer Stops the Conversation

Solution: Add QR Codes That Keep It Going

Flyers that don’t lead anywhere can be a missed opportunity. QR codes solve that by creating a seamless link between your printed material and your digital content.

How to make QR codes work for you:

• Direct users to a mobile-optimized landing page

• Share bonus content like how-to videos, reviews, or menus

• Use UTM links so you can track exactly how many scans you're getting

With nearly 90 million Americans using QR codes, they’re not a trend—they’re a must-have.

Problem: You Grab Attention But Don’t Spark Action

Solution: Explore Interactive Augmented Reality (AR)

Yes, you read that right—AR isn’t just for big brands anymore. Smaller local businesses can now afford to integrate simple AR tools into print design.

Imagine:

• A real estate flyer showing a virtual home tour

• A retail flyer rotating your product in 360 degrees

• An event handout with a video invitation layered right on the flyer

We’ll handle the print layout and work with your designer or digital partner to make sure the flyer supports your AR goals.

Problem: Your Flyer Looks Nice… But Feels Generic

Solution: Personalize with Variable Data Printing

Today’s consumers expect tailored experiences. That’s where Variable Data Printing (VDP) shines—by personalizing each piece with names, locations, or product suggestions.

Perfect for:

• Direct mail promos

• Loyalty campaigns

• Regional event invitations

With 71% of consumers expecting personalization, it’s not just smart—it’s essential.

Problem: You Hand It Out… Then Hope for the Best

Solution: Add Built-In Tracking

Want to know if your flyer campaign is working? Add measurable tools like:

• Custom landing pages with UTM tracking

• Promo codes by location or offer

• QR codes that feed directly into analytics

We’ll help you set it up so every flyer becomes a data-gathering powerhouse.

Problem: You Think of Flyers as a Standalone Tactic

Solution: Use Flyers as Launch Pads

The most effective flyers today serve as entry points into your broader marketing funnel. A well-designed print piece should invite action—scanning, visiting, booking, or buying.

By combining smart design with smart tech, your flyer becomes a gateway, not just a piece of paper.

Let’s Bring Your Flyer to Life

Flyers are no longer just a way to get the word out. They’re a chance to make a lasting impression—and we’re here to help you do it right.

At Minuteman Press of Boca Raton, we serve businesses throughout Palm Beach County with print marketing that performs. Let’s build a flyer that connects your brand to your audience—in person and online.

Contact us today to start your next flyer campaign.
Let’s make your print marketing smarter, stronger, and more effective than ever.