In today’s fast-paced digital world, it’s easy to assume that print marketing has faded into the background. Some might even consider it outdated or old-school. But ask any successful business owner or marketing director, and you’ll find the answer isn’t so simple.
At Minuteman Press of Boca Raton, we frequently hear from local businesses who are curious, skeptical, or just unsure about how print fits into their current strategy. And the truth is—those questions are worth asking.
Here are five of the most common questions we hear about print marketing—answered honestly and clearly for businesses across Palm Beach County.
1. Do People Still Read Printed Brochures and Mailers?
Yes—and especially when they’re done well.
A thoughtfully designed brochure or direct mail piece can stand out in ways digital content can’t. While social media and emails fight for fleeting attention, print offers a physical, distraction-free experience that encourages real engagement.
People still read print because it feels intentional. It’s tangible. And in a world of nonstop scrolling, that difference matters.
2. Isn’t Print Marketing Just for Older Audiences?
Not quite. While older demographics may have a long-standing familiarity with print, younger generations are increasingly drawn to it as well.
Millennials and Gen Z often view printed materials as more credible and less intrusive than digital ads. They’re also more likely to engage with something that feels unique and high quality—exactly what great print marketing delivers.
In fact, using print is a smart way to stand out from competitors who rely solely on digital channels.
3. Can You Measure the Results of a Print Campaign?
Absolutely.
Print marketing is no longer an offline-only strategy. With tools like QR codes, trackable URLs, personalized discount codes, and unique phone numbers, it’s easy to monitor responses and tie them back to your campaign goals.
What matters most is defining the role print plays—whether it's to introduce your brand, support a sales offer, or drive people to your website. Once you know the purpose, tracking becomes straightforward.
4. Isn’t Print More Expensive Than Digital?
It depends on what you're comparing.
While print has a higher per-piece cost than something like a social media post, it often has greater staying power. A well-designed postcard or brochure may sit on a desk for days—or even weeks—serving as a reminder long after a digital ad has been forgotten.
When you consider both lifespan and attention value, print often proves more cost-effective than many digital campaigns.
5. Is Print Still Relevant in a Digital-First World?
Yes—and more than ever, it’s a competitive advantage.
Print doesn't compete with digital. It complements it. While your competitors show up in an inbox, you show up in a mailbox. Your message is held, not just seen. And that physical interaction can drive stronger brand recall and higher trust.
Used strategically, print helps your business cut through the noise and leave a lasting impression.
Real Questions. Real Answers. Local Expertise.
If you’ve been wondering whether print marketing is still worth your investment, the answer is: it is—when done with clarity and purpose.
At Minuteman Press of Boca Raton, we help Palm Beach County businesses rethink their approach to print. Whether you’re planning a direct mail campaign, a brochure series, or simply exploring your options, we’re here to help you make confident, informed decisions.
Have a question no one’s answered yet? Let’s talk. We’ll give it to you straight.
