When it comes to marketing, most small businesses stick to the traditional sense of the word. But, there are some areas that few businesses branch into that can come with high rewards.
One marketing area that helps build your company brand, attracts potential clients and can increase revenue is publishing a book. Not sure if a book is best for your business? Check out these six reasons your business should write a book.
1. Establish your credibility.
Writing and publishing a book for your industry sets your business apart from all the others and establishes you as a credible source for all interested parties. Think of it this way: anyone with a future interest in the trade can now come to your business for answers. Why? Because you literally wrote the book on it. Writing a book shows you are an expert in the field and promotes your business reputation as professional and insightful.
2. Share your knowledge.
Not only does writing a book set your company up as a credible source for the industry, but it’s also an excellent way to share your knowledge with other small businesses. Compiling all of your knowledge from different outlets (e.g. social media, blog posts and website content) and putting it into one source is an excellent way to help further businesses that may be behind the times. Of course, remember not to share too much; magicians never reveal all of their secrets.
3. Showcase your brand.
Writing a book showcases your brand in a completely different way than it has been before. Now, consumers, competitors and future investors are actually engaging with your brand through a one-on-one firsthand experience. You have the power to control what message you want to portray and how you want to portray it through the words you write. With your book, your brand can be set up in a positive light for years to come.
4. Initiate connections.
A book establishes a whole new field of connections your business may have never encountered otherwise. You’ll soon be connected with other leaders in the field, interviewees and similar industries. All this may not even include the connections that can come after the book is published. Writing a book requires a lot of different parties’ involvement, and therefore initiates numerous connections for your company.
5. Gain more clients.
All of these connections and brand engagement are a great way to gain attention for your business, and in extension, gain clients. A book gives your company the opportunity to turn readers into customers who may be interested in your products or services. Include information for your website, webinars, email subscriptions, newsletters or free discount packets and watch as your book turns into a powerful marketing tool for your business. The more exposure your book receives, the more consumers will engage with your brand.
6. Promote content marketing.
Finally, writing a book is the ultimate source of content marketing for your small business. A book brings attention to you as an entrepreneur, your business and future industries worth exploring. When it comes to content marketing for your company, there really is no greater way to put your brand out there.
Marketing for your small business offers a variety of different fields to get involved in. One field in particular worth exploring is writing a book. While the investment may be considerable time and money, the return is definitely worthwhile, and will help promote your company more than you could have ever anticipated.